What search engine is the most important for my traffic?

filed in Marketing, SEO on Sep.04, 2008

Whenever I speak about SEO, I generally always talk about Google rather than Yahoo, Live, Ask or whatever. I’ve been told that I should refer to search engines generically, and that’s good advice, but I think I can be forgiven when you look at the market share that Google has.

In the UK, Google controls a massive 87% of the search market . In Australia, it’s much the same story with 88%.

We specialise in SEO for UK businesses so when it comes to targeting a search engine, the answer is pretty straighforward - go for Google! It may be harder to be successful on it that Yahoo but the rewards are that much greater.

Gregor Spowart is a director of Mass Media Internet Marketing, one of the leading SEO companies for small and medium sized businesses. For more information, visit their website at http://www.massmediadesign.co.uk/SEO